Put racism in the right place

Here is an impressive and efficient anti-racism advert, made in Portugal in the Framework of the Fiftieth anniversary of the Universal Declaration of Human Rights.

Creative Director: MARCELO LOURENÇO / PEDRO BEXIGA

Copy: MARCELO LOURENÇO

Art Director: PEDRO BEXIGA

Racism and racial discrimination are often used to describe discrimination on an ethnic or cultural basis, independent of whether these differences are described as racial. According to the United Nations convention, there is no distinction between the terms racial discrimination and ethnic discrimination, superiority based on racial differentiation is scientifically false, morally condemnable, socially unjust and dangerous, and there is no justification for racial discrimination, in theory or in practice, anywhere.